Case studies

Work that shows up in the numbers.

Three engagements, three different problems — same approach: find the constraint, fix it, then scale what works.

1.4M

monthly organic sessions driven for clients

$28M

ad spend managed since 2019

94%

of engagements hit their 90-day target

Cadence Labs

B2B SaaS · workflow platform
SEOContentPaid search
The challenge

Traffic was flat, 80% of demos came from one saturated keyword set, and content shipped without a plan.

What we did

Rebuilt site architecture around five topic clusters, published 34 briefed articles, and restructured Google Search around intent tiers.

"TacticFlow feels like an in-house team that happens to be better at this than we are."
— Marcus Oyelaran, Founder
Results
+182%
organic sessions
-38%
cost per demo
2.6x
qualified pipeline

Bloomkit

DTC e-commerce · home goods
Paid socialCreativeCRO
The challenge

ROAS collapsed after iOS changes. One hero creative carried the entire account and landing pages converted at 1.1%.

What we did

Launched a weekly creative testing system (18 concepts/month), server-side tracking, and rebuilt the top three PDP templates.

"Our traffic tripled and — more importantly — it actually converts now."
— Priya Raman, Head of Growth
Results
4.1x
blended ROAS
+64%
conversion rate
+29%
AOV

Northline Partners

B2B services · commercial finance
Paid mediaLifecycleAnalytics
The challenge

Lead volume looked healthy but sales rejected half of it, and nobody could tell which channel produced closed revenue.

What we did

CRM-based attribution, tightened targeting to high-fit segments, and a five-touch nurture sequence for slow-cycle buyers.

"They cut cost per lead in half within six weeks. The reporting alone is worth it."
— Dana Whitfield, VP Marketing
Results
-51%
cost per qualified lead
+37%
lead-to-SQL rate
6 wks
to payback
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